"In the 1970s and 1980s, on every side and in almost every way, it was becoming clear that ways of doctrinal thinking were wearing very thin. The capacity to think doctrinally was being lost as new leaders emerged, as the leadership of the evangelical world shifted from the older pastor-theologians to the new entrepreneurial organization builders, and as churches began to reflect this change in their attitudes and worship. And, of course, it was a shift mirrored in Christianity Today.
"The erosion in biblical ways of thinking at first passed almost unnoticed. Nevertheless, after a while it was hard to miss the fact that this was happening. No doubt there were many specific causes. Campus organizations were undoubtedly reducing Christian faith to its most minimal form. And as serious biblical preaching in the churches diminished, ignorance of biblical truth became commonplace. But the largest factor in this internal change, I think, was that evangelicalism began to be infested by the culture in which it was living. And then Christianity became increasingly reduced simply to private, internal, therapeutic experience. Its doctrinal form atrophied and then crumbled...
"The constant cultural bombardment of individualism, in the absence of a robust theology, meant that faith that had rightly been understood as personal now easily became faith that was individualistic, self-focused, and consumer oriented. That was the change to which the church marketers attuned themselves. Instead of seeing this as a weakness to be resisted, they used it as an opportunity to be exploited. Increasingly, evangelical faith was released from any connections with the past, frome very consideration except the self, and was imbued with no other objective than entrepreneurial success. As the evangelical experience was thus cut loose, it became increasingly cultural, increasingly empty, and increasingly superficial."
from The Courage to Be Protestant by David Wells